Welcome back to The Agent GTM Newsletter where we share actionable tips, free AI tools, and market insights every Friday. |
Hey there,
A couple weeks ago, I told you I was staying up late building a website in Lovable. The iterations. The problem-solving. That weird flow state where hours disappear.
What I didn't expect was how many of you would reach out and say: "Same."
Since then, I've been having some of my favorite conversations. People showing me websites they built in Bolt, Lovable, Squarespace. Apps they're prototyping. Internal tools they spun up for their teams.
None of them are developers.
And every single one of them had that same energy—excited, a little obsessed, staying up way later than they planned because they wanted to get one more thing working.
Here's what's wild: I've never seen this happen with a sales deck. Or a blog post. Or a campaign brief.
People don't lose track of time iterating on a Google Doc. They don't text their friends at 11pm to show them the third version of a slide.
But building? Building does something different.
Maybe it's because you can actually see the thing come to life. You change something, refresh the page, and it's there. Immediate feedback. Tangible progress. You're not documenting work—you're creating something that exists in the world.
For GTM people especially, this feels new. Most of us have spent our careers communicating about things. Writing the deck for the product. Creating the landing page copy. Building the campaign around the launch.
Now we can build the actual thing we're trying to sell, test, or demonstrate.
That's a fundamentally different relationship with your work.
Here's what I'm doing about it:
I'm launching a Featured Builders section in this newsletter. Every couple weeks, I'll share a story from someone in this community (1,400+ of you now) who's built something with AI.
If you've built something—a website, an app, an internal tool, a side project, whatever—I want to hear about it.
Just reply to this email and let me know. We'll set up a quick chat.
Let's show more people what's possible when you just start building.
More soon,
Shaalin