Hey there,

You've probably heard of vibe coding by now. Vibe marketing too. But people are starting to take it further — they're calling it vibe working. Letting AI agents run entire workflows, not just writing copy or making images, but doing the whole thing from research to launch.

I just watched the best example of this I've seen yet — James Dickerson (aka The Boring Marketer) on Greg Isenberg's Startup Ideas Podcast. James sat down in Claude Code and built a full marketing funnel live on the episode. Positioning, landing page, lead magnet, video ads, SEO content — all from the terminal in about an hour.

A few things really hit me.

Research First, Build Second

This is so obvious, but what really sets his approach apart is that James doesn't just open Claude Code and start prompting. He spends serious time on research first. He uses the Perplexity MCP to do deep market research — who the competitors are, what the gaps look like, where the whitespace is. He'll crawl competitor websites with Playwright to capture screenshots and analyze their messaging. He pulls in data from Firecrawl. Sometimes he'll spend an hour just loading context before he (or agents) writes a single line of copy.

His framework is three layers:

→ Research (Perplexity MCP, Firecrawl, Playwright)

→ Skills (marketing frameworks loaded as instruction files)

→ Build (landing pages, ads, content, lead magnets)

That tracks with how I work. At Compound, I've always been a research-before-execution person — whether it's sourcing a PR list of 200+ reporters or pulling SEC data into Clay before launching an outbound campaign. The people who skip the research step and go straight to prompting are the ones producing AI slop. James nailed it… context in, quality out.

Skills Are the Real Unlock

But research alone doesn't get you there. The thing that actually makes this repeatable is skills.

OK this is where it gets really good. Skills in Claude Code are basically reusable playbooks — think of them like saved instructions that tell the AI exactly how you'd approach a specific marketing task. James built 17 of them: direct response copywriting, positioning angles, lead magnet ideation, SEO content, ad creation, and more.

But the wildest one was his orchestrator skill. When you don't know what to do next, you invoke it and it maps out where you are, what's missing, and which skills to run next. On the episode, it told him he had positioning and a landing page but was missing a lead magnet and email sequence — then recommended exactly which skill to fire up. That's not prompting. That's a system.

He made a good point though — generic skills get you most of the way there, but the last 10-20% — the expert taste, the frameworks from actually spending $100M+ on ads (or wherever your actual expertise comes from) — that's what separates good output from great. You can build your own skills by recording yourself working, transcribing it, and turning that into instruction files. That's exactly how he created his lead magnet playbook.

Why This Matters

One person, one sitting, and you've got market research, a positioned brand, a landing page, a lead magnet, ad creatives, and SEO content. That's weeks of agency work compressed into an afternoon.

For a while, I was the only full-time marketer at Compound. I've always leaned on agencies, freelancers, and automation to extend my reach and we still do — I've written about that before. But watching James work, I can see where this is heading and honestly it changes the math on what a solo marketer can ship. The solo marketer with the right skills and MCPs set up is going to be able to do what used to take an entire team. That's basically the problem we're solving with AgentGTM — making this kind of agentic GTM workflow accessible to marketers and founders who don't want to stitch it all together from scratch.

If you want to, you can watch the full episode here.

And if you want to try this yourself, here's what James is running:

→ Claude Code — the hub where everything happens

→ Perplexity MCP — deep market research and competitive analysis

→ Playwright MCP — browser automation, competitor screenshots, design inspiration

→ Firecrawl — web scraping and data gathering

→ Remotion — programmatic video ad creation from the terminal (free and open source)

→ Wispr Flow — voice-to-prompt so you can narrate instead of type

→ Anthropic's front-end design skill — prevents the typical AI aesthetic (purple gradients, rounded corners, emojis)
​

That's it for this week.

Keep vibing,

Rob Stella, CFP®​
Co-Founder, AgentGTM​
Head of Marketing, Compound Planning​

P.S. — If you've been using Claude Code or any of these tools for marketing, hit reply and tell me what you're building. I want to hear about it.