Welcome back to The Agent GTM Newsletter where we share actionable tips, free AI tools, and market insights every Friday. |
Hey there,
For those of you who are new, welcome! You've probably found me through one of my agents on agent.ai. If you're interested in more on agent.ai, check out my recent appearance on their podcast here.
This week, I’m sharing a framework I used with Chat GPT's Deep research to sharpen messaging for a regulated industry. I was able to put numbers, credibility, and value behind standard messaging. You can steal the playbook below, prompts included.
But first, I'd love to know what you want to see in future newsletters
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🧠 The Framework
Step 1: Map the Regulatory Landscape
Depending on the type of firm you're selling to and the role of your buyer, they may be regulated by the SEC, FINRA, CFPB, or someone else. And it's very important to understand. Try this prompt to get started, and ask clarifying questions to validate the answer you get.
Sample Prompt:
My product serves crypto custodians and my buyer is the Chief Marketing Officer. List all U.S. and EU regulators that oversee crypto custody or advertising claims.
Step 2: Identify Relevant Regulations
Your messaging will be much sharper if you know exactly which rules or regulations matter to your buyer. That starts with understanding the specific risks they’re navigating.
Pro tip: Law firms write great summaries that help you understand the regulations in plain english.
Sample Prompt:
You are a compliance-research assistant.
Regulator: U.S. SEC
Risk theme: Marketing & advertising claims by investment advisers
List the top 2–3 SEC rules, sections, or guidance documents that govern this risk area. For each rule, give:
• Exact citation (rule number / release) and one-sentence purpose
• 3 key compliance dangers for advisers (bullet form)
• A link to the official rule text or SEC release
• 1–2 recent law-firm client alerts or articles that explain the rule in plain English (include title + URL)
Step 3: Quantify Risk
Depending on the regulator, it could be possible to find *a lot* of detail about prior fines. Most regulators post every enforcement action online. That means you can swap out “SEC” for your buyer’s regulator, run one prompt, and walk away with a table of who was fined, why, and for how much.
Sample Prompt:
Search SEC enforcement releases from 2015 – 2025 for investment-adviser cases related to marketing or advertising.
Return every release that cites Rule 206(4)-1 (Marketing Rule), Rule 206(4)-8, or describes ‘misleading performance, advertising, testimonials, or hypothetical returns.’
Step 4: Tie into Messaging
Numbers alone don’t sell. Show how how the risk lands on your prospect’s desk and how your product meaningfully cuts it.
For example, I looked at all the fines in my prospect's peer group over a 10 year period and averaged it out to the average fine per year per firm and translated it into this:
“Based on recent SEC data, firms your size face roughly $240k a year in marketing-related compliance exposure.
Here's how you can create the same output for your product.
Sample Prompt:
Search SEC enforcement releases from 2015-2025 for [insert rules and types of violations]
Return results in a markdown table:
Year | Firm | Total $ Penalties | Link to Press Release
Sum the “Total $ Penalties,” then calculate the average exposure per firm per year:
Take a description of my existing compliance messing [insert messaging], and add risk exposure quantification:
“Based on recent SEC data, firms your size face roughly $240k a year in marketing-related compliance exposure.
Want a full guide to the regulatory landscape, sample enforcement actions, and links to companies who create strong compliance messaging?
Hit reply and let me know. If enough people are interested, I’ll turn this into a full write-up.
Catch you next week,
Shaalin