Hey there,

I open Claude more than I open Google now. Maybe you do too.

Which raises an awkward question for anyone who's shipped something with AI this year — if your users are spending their day inside Claude or ChatGPT, when are they going to that beautiful website you spent all this time vibe coding?!

That's what Madan Chaukulkar (Founder of Koko Finance) and I discussed in the latest installment of the AgentGTM podcast.

Madan spent a decade at Capital One, then Goldman and Freddie Mac. Last summer, trying to pick a credit card for his son heading to college, he got annoyed enough at the process to build Koko Finance — an app that helps you actually use the cards in your wallet. Data on ~150 cards, rewards, APRs, benefits, the works. Built the whole thing without writing code himself, using Claude Code as his "engineering team."

What's unique is what he did next. Instead of grinding to pull users onto Koko's web app, he turned Koko's data layer into an MCP server. Meaning: when I ask Claude "which of my cards should I use in London next month," Claude can now call Koko directly in the background and answer me.

Two things made that click for me:

One — he stopped thinking of himself as a competitor to Nerd Wallet or Credit Karma and started thinking of himself as infrastructure for the next ten fintech startups who'd otherwise have to scrape this data themselves. Different game, way less crowded.

Two — the build wasn't some heroic engineering lift. He treated Claude Code the way he used to treat his eng leads at Capital One: "here's the goal, review the codebase, tell me what's missing, give me a task list." The PM muscle did most of the work.

If you're sitting on an app, a dataset, or a workflow you've built this year — this episode is worth 30 minutes. Especially the part where he demos asking Claude about a London trip and watching it reach into Koko mid-answer.

🎧 [Check it out here]

Enjoy!

Shaalin